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Friday, February 20, 2004
THE BIZ STARTS TO FEEL THE RUMBLE....

Yesterday's Variety reports:

Responding to increased demand from exhibitors, Icon and Newmarket said yesterday that they now plan to distribute more than 4,000 prints of Passion, up from the 2,500 previously announced.

The increase reflects the expanding number of theaters that will show the pic on multiple screens. Also, the number of theaters has recently been increased to 2,800 up from the original 2,000....

Newmarket chief Bob Berney, "A lot of what we're hearing from theater chains is that 'instead of two prints, we want four'. They anticipate a much bigger opening, and they want to be able to handle it."


This is HUGE. HUGE. It gives Passion a chance to rake in the kind of numbers of any wide studio release. On 2,500 screens, even if you sold out, you just can't compete with a wide-releae. Now, the playing field has been evened.... "But if this is of God, you can not oppose it without taking on God Himself..."